I am excited to start the new series of showcasing Fiverr seller stories. One of my first interviews was this year with Borislav Angelov, who is offering paid ads services on Fiverr. This is the video that did not get published on my YouTube channel, so you can enjoy some behind-the-scenes of our conversation.
On my YouTube channel, you can watch a full story of Borislav and how he got started on Fiverr and operates his business now.
Borislav currently makes $30,000+ per month on Fiverr and one of his main services is offering Facebook Ads to clients.
Introduction
Q: Can you introduce yourself and share what you do on Fiverr?
Borislav: I’m Borislav, based in Sofia, Bulgaria, and I make over $30,000 per month on Fiverr. My services include paid ads and content creation. I’m excited to share how I got started, reached this level, and how my operations work.
Getting Started on Fiverr
Q: How did you get started on Fiverr, and why did you choose this platform?
Borislav: Thank you for the invitation! I think it’s important to share stories like this because they inspire others, especially those in tough situations. I’m actually a pharmacist by education, and my journey started while I was still in university.
At the time, I didn’t have enough money, so I began experimenting with various side hustles like reselling headphones and flowers, but they all failed. During that period, I took a free course on how to create ads. A friend gave me the login details since I couldn’t afford it myself.
He also told me about Fiverr. I created my first gig in 2017, offering audience research for Facebook and Instagram ads for just $5. I didn’t have serious intentions initially—it was more like a joke—but I got my first order within a month.
The Journey from $5 to $10,000+ Per Month
Q: How did you go from your first order to making $10,000 per month?
Borislav: It took me about four years to go from $5 to $10,000 per month. After my first order, it was slow—I didn’t get more orders for a few months. I also kept my prices low because I lacked confidence in my services.
One buyer changed that. They told me, “You’re doing an amazing job; why is your service $5?” They suggested I charge at least $30. After raising my prices, orders started coming in more frequently. By the time I graduated, I was making $2,000 per month—more than I would have earned as a pharmacist in Bulgaria. That’s when I saw the potential of Fiverr and decided to go full-time.
Challenges and Staying on Fiverr
Q: What challenges did you face, and what kept you motivated to stay on Fiverr?
Borislav: There were many challenges. The biggest one was the lack of a fixed income. Some months were great, while others were significantly slower. Another challenge was not being able to take real vacations. You can take time off, but you still need to stay connected to your work.
In 2020, I faced my toughest challenge when my gigs were pushed to the last page, and my income dropped to $0 for three months. It was a wake-up call. I realized the importance of focusing on customer experience. After that, I made changes like managing expectations better, creating videos for clients, and improving communication. Things improved significantly after that.
Scaling to $30,000+ Per Month
Q: How did you scale from a few thousand dollars to $30,000+ per month?
Borislav: Scaling required two major transitions. First, I improved my skills and expertise. I expanded my services from audience research to offering complete Facebook and Instagram ad setups, which are more complex and valuable.
Second, I built a team. Scaling isn’t possible alone. My team now consists of six people, including me. We have a project manager, a designer, and three Facebook ad specialists. I’m still 100% involved in the process because marketing is my passion, and I love staying on top of trends, especially with AI evolving rapidly.
Improving Customer Experience
Q: What tips do you have for improving customer experience on Fiverr?
Borislav: Start with the fundamentals: be polite, friendly, empathetic, and respond quickly. Fast responses are critical because if you delay, buyers might go to someone else.
More advanced tips include managing expectations. This means understanding what the client needs before accepting an order and being honest about what you can deliver. If you’re unsure about fulfilling a project, it’s better to say no than risk disappointing the client. Happy clients lead to repeat business, recommendations, and higher rankings in Fiverr’s algorithm.
Team Management and Growth
Q: How do you manage your team, and what challenges have you faced with hiring?
Borislav: Building the right team was gradual. I didn’t hire six people at once; it happened as the workload increased. Finding the right people is tough. I’m very picky during the hiring process, but it’s worth it. I rely on recommendations, LinkedIn, and local job sites in Bulgaria.
Trust is crucial. I treat my team like family. We grow and learn together, and I always ensure they feel supported. I also set clear expectations upfront to avoid misunderstandings. Feedback from my team has been amazing—they say they’ve learned more working here than anywhere else.
Potential for Further Growth
Q: Do you think it’s possible to scale your Fiverr business to $100,000 per month?
Borislav: Yes, I believe it’s possible, but it will be challenging. It requires consistency, expanding the team, and continuously improving the quality of services. I have ideas for how to reach that level, but it will take time and effort.
Expanding Beyond Fiverr
Q: Do you plan to expand your agency outside of Fiverr?
Borislav: Yes, I’ve already started. I have my own website and personal brand on TikTok, which brings in some clients outside of Fiverr. However, the majority of my clients still come from Fiverr, and I’m happy with that. My focus is on scaling both on and off the platform.
Advice for New Sellers
Q: Is it too late to start offering paid ads or other services on Fiverr?
Borislav: Not at all. There’s still a huge market for paid ads and other services. Fiverr continues to grow, and businesses increasingly rely on freelancing platforms. If you’re starting now, you have the advantage of learning from people like me who’ve been through it. Focus on building your skills, offer high-quality services, and don’t undervalue yourself.
Conclusion
Q: Where can people find you and your services?
Borislav: You can find me on Fiverr. Feel free to reach out for paid ads or content creation services!
By the time we recorded the video, Borislav actually had fewer orders in the queue, but it looks like he has been scaling in the last few months, which is incredible to see!
One of the main reasons he is doing so well is that, first of all, you can see how many reviews he has under his gig, which pretty much confirms my theory that the more reviews and completed orders you have, the more consistent number of orders you will get. It definitely takes time and a lot of patience.
Key takeaways from the meeting that I learned:
You need to have a strong service delivery and have systems in place.
A team is a must! Borislav has a team of designers, copywriters, and project managers.
He is very passionate about his service and is always looking for ways to improve it.
Borislav has 8 gigs in total, which means he has more opportunities to attract clients and rank higher. Not all your gigs will rank higher, but having multiple gigs allows you to differentiate the services you offer.
Having an office can significantly boost productivity and Borislav has one as well. It can also improve your business's productivity if your team members come to the office or adopt a hybrid approach.
Here is how you can contact Borislav:
Let me know if you enjoy this format as well. I am excited to share more stories with you in the coming weeks and months. If you are interested in having your story featured, you can fill out the form here.
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